Case Studies

• Driving Sales Powerfully

  Nestlé Australia

  STRATEGIC COMMUNICATION | EVENTS

  
  In 2006, food and beverage giant Nestlé acquired the iconic Australian brand Uncle Tobys, its sales team and its range of products, bringing Nestlé’s total range to over 3,200 products. Nestlé faced a significant communication challenge: How to communicate business and... Read more about Driving Sales Powerfully

• Building A Brand From The Inside Out

  Leighton Contractors

  STRATEGIC COMMUNICATION

  
  Three years ago Leighton Contractors set an aggressive strategy to build a strong and profitable business across its core markets of Construction, Mining, Industrial Services, Investment, Building and Telecommunications. To do this, the business recognised that employee engagement was a critical... Read more about Building A Brand From The Inside Out

• Recruiting Through Facebook

  STRATEGIC COMMUNICATION | CREATIVE

  
  Graduate recruitment among Australia's ‘big four' accounting firms is a very competitive business. Each firm wants the best recruits - the highest achieving, the biggest all rounders and the most motivated. In 2008 one of the big four accounting firms approached Impact Employee... Read more about Recruiting Through Facebook

• Giving Change a Personality

  Nestlé Australia

  STRATEGIC COMMUNICATION | CHANGE MANAGEMENT COMMUNICATION

  
  In 2005, Nestlé began the rollout of a global business excellence program which included a transition to the SAP enterprise set of procurement, distribution and sales management systems to its markets – the largest infrastructure project it had undertaken to date, affecting nearly... Read more about Giving Change a Personality

• Global Safety Leaders

  Qantas

  STRATEGIC COMMUNICATION | INDUSTRIAL RELATIONS AND SAFETY COMMUNICATION

  
  Qantas is Australia's largest domestic and international airline. The Qantas Group employs approximately 36,000 people and offers services across 140 destinations within 37 countries. Qantas needed to improve the level of workplace safety with all ground services. A new safety program... Read more about Global Safety Leaders

• We Are Iluka Video

  Iluka Resources

  STRATEGIC COMMUNICATION | CREATIVE

  
  Iluka Mining is a major participant in the global mineral sands sector, with a workforce of over 2,500 in mining and processing operations spanning across Australia. What this business was craving was a creative way to motivate, inspire and unite all employees – from their operators... Read more about We Are Iluka Video

• Refining Talkback

  Caltex Australia

  STRATEGIC COMMUNICATION | LEADERSHIP/CEO, VISION & VALUES COMMUNICATION | RESEARCH & MEASUREMENT

  
  Caltex Australia Limited, the largest refiner and marketer of petroleum products in Australia, recognised engaging their 1000 refining operations employees was critical if they were going to achieve their goal to be a high performance, continuous improvement organisation. From our... Read more about Refining Talkback

• Constructing Leadership Capabilities

  Leighton Contractors

  STRATEGIC COMMUNICATION | LEADERSHIP/CEO, VISION & VALUES COMMUNICATION | EVENTS

  
  With significant forecast growth continuing to increase pressure on recruiting, retaining and developing a 7,500-strong workforce, a key priority for Leighton Contractors was strengthening leaders' capabilities in aligning its people with the business strategy. Through qualitative... Read more about Constructing Leadership Capabilities

• Making Values Fashionable Long Term

  Specialty Fashion Group

  STRATEGIC COMMUNICATION | CHANGE MANAGEMENT COMMUNICATION

  
  Specialty Fashion Group (SFG) is an established Australian fashion empire, comprising over 5,000 employees and several of Australia's leading high street retail fashion brands, such as Katies and Millers, each with its own identity and culture. The business had a common challenge. How to... Read more about Making Values Fashionable Long Term

• Reducing Energy Consumption

  Amcor

  STRATEGIC COMMUNICATION | SUSTAINABILITY & ENVIRONMENTAL PROGRAMS

  
  In line with the company’s sustainability objectives and with the support of NSW’s Department of Environment and Climate Change, packaging giant AMCOR recognised in order to reduce energy usage at its Smithfield plant, a critical success factor would be shifting employee behaviour.... Read more about Reducing Energy Consumption

• Communication Skills Training

  Freightcorp

  STRATEGIC COMMUNICATION | TRAINING & COACHING

  
  In 2002 the NSW Government was in the process of selling the state’s largest rail carrier, FreightCorp. This created uncertainty for thousands of employees and the company faced big challenges in communicating effectively with its decentralised, shift-based, 24-hour workforce. In this... Read more about Communication Skills Training