Sustainability & Environmental Programs

 Impact's sustainability and environmental practice, Ogilvy Earth's core offerings are:

• Environmental behavioural change programs
• Sustainability leadership workshops
• Employee qualitative and quantitative research and analysis
• Strategic sustainability communication plans
• Corporate Social Responsibility (CSR) report development
• Energy efficiency and water savings toolkits
• Sustainability bootcamps for employees / leadership
• Carbon footprint assessment and audits
• Life cycle assessment (LCA)

It's now recognised globally that organisations must take action to reduce their impact on the environment.
The McKinsey Report, released in February 2008, revealed 70% of senior executives now see climate change as an important consideration for managing corporate reputation and brands. This point is supported by findings in the STW Group's The Australian Report - Climate Change and Its Implications for Business and Brands, which clearly shows a groundswell of consumer interest in this area, with 99% stating they would view an employer more positively if they actively championed climate change as an issue.

The positive environmental impact of employee engagement in corporate sustainability initiatives has a proven track record of enhancing internal and external stakeholder perceptions, employee retention, business productivity and profitability. Having your "house in order" is critical to avoiding greenwash and delivering your environmental messages with credibility.

OgilvyEarth is an established specialist communication practice with a passionate, qualified team, successfully assisting companies to engage their people in the climate change challenge through tailored environmental programs, delivering on rigorous environmental sustainability objectives.

Our award winning GreenLight program, is endorsed and supported by the Department of Environment and Climate Change (DECC).

Whether they are government driven or voluntary initiatives, our communication programs are designed in collaboration with our clients to ensure specific, measurable objectives are taken into account.

Whilst OgilvyEarth's team is in high demand to assist in engaging employees in our client's environmental sustainability programs, with the primary outcome being greater employee support in taking positive action to reduce, reuse and recycle in their day to day activities and the contribution of internal insight into improving efficiencies; we can also customise a more holistic program to include measuring carbon footprints, sustainability report development and strategic sustainability communication plans.

Product Information

• GreenLight, Bright Ideas for a Green Future - Employee environmental sustainability education and behavioural change program
• GreenPrint Strategy Session - Based on Impact's successful BluePrint leadership tool, this workshop identifies key barriers to engagement and aligns leaders and managers with your organisation's sustainability objectives and strategic approach
• Sustainability Communication Strategy - We work with internal teams to develop a communication strategy to engage employees in sustainability initiatives, ensuring they understand the critical role they play in reducing a company's carbon footprint
• Energy Efficiency & Water Savings Toolkit - this CD-ROM resource centre comes with consultancy hours on how best to develop a tailored program for any organisation
• Sustainability Strategy Bootcamp - For organisations with internal capabilities, but limited budget, our one day bootcamp will deliver a "How-to" guide on developing a Sustainability Communication Strategy
• Carbon Footprint Assessment - We can assist you measure your current carbon footprint, identify reduction opportunities, assist with offsetting and offer measures and reporting tools to monitor success against targets
• Life Cycle Assessment (LCA) - A tool to assess the environmental impacts associated with a product, process or service throughout its life cycle. The concept can also be used to optimise the environmental performance of a company