Social Media
To tweet or not to tweet, that is the question?
With names like Facebook and Twitter regularly hitting the headlines, social media is no longer ‘just a channel for marketeers'. Understandably, most focus to date has been on leveraging social media networks with brand awareness campaigns or for issues management. While it's no replacement for solid aligned and consistent face-to-face communication, it's now so mainstream that organisations cannot afford to let it take a back seat from an internal communication perspective.
Smart organisations are using social media tools to communicate strategically to internal audiences and are reaping the business benefits. Providing internal social media opportunities for employees reinforces transparency and can drive more effective two-way communication, particularly with disparate workforces. It allows companies to listen to their people and to what's being said, leading to heightened responsiveness when dealing with employee issues. And it goes without saying, if done the right way, encourages a greater sense of connectivity and collaboration.
Impact's specialist 360° Digital Influence social media offering incorporates three areas:
- Governance - Building bespoke social media policy/guidelines
- Planning - Digital influence strategy; building leadership support for internal social media programs, program architecture and design; messaging and style framework
- Listening & engagement - Intranet, portals & wikis; social media (blogging, podcasting, wikis) & web 2.0 content; e-learning tools; online events; monitoring & measurement
We also offer a range of one-off digital courses and training packages.
